A New Chapter in Laguna Beach: Chris Sirianni Opens Coastal Showroom

A deeper connection to the community I call home, a new coastal-inspired showroom in South Laguna Beach, and an expanded way to celebrate the lifestyle that makes Coastal Orange County so special. Chris Sirianni Real Estate

Some places are more than just home. They're part of your story. For me, Laguna Beach has always been that place.

As a Laguna Beach native, I've had the privilege of watching this community evolve throughout my life. My wife and I are Laguna Beach High School sweethearts, and after growing up here, we chose to raise our two sons in the same community that shaped us. Today, with more than 20 years of experience in coastal Orange County real estate, my connection to Laguna Beach remains at the heart of both my personal and professional life.

I'm excited to share the next chapter of that journey: the opening of my new luxury real estate showroom and boutique retail space at 31639 Coast Highway in South Laguna Beach, continuing my relationship with Coldwell Banker Realty and the Coldwell Banker Global Luxury network.

This new location represents more than an expanded business presence. It's an opportunity to bring together luxury real estate, coastal design, local artistry, and thoughtfully curated retail in a space that reflects the lifestyle and character of the community I proudly call home.

A Stronger Presence in Laguna Beach, Built on the Same Foundation

Throughout my career, I've had the opportunity to represent buyers and sellers across some of the most desirable coastal communities in Orange County, including Laguna Beach, Dana Point, Newport Beach, Corona del Mar, and Newport Coast.

Over the years, I've built my business around relationships, local expertise, strategic marketing, discretion, and a commitment to delivering an exceptional client experience.

While this new showroom establishes a stronger physical presence in South Laguna Beach, the foundation of my business remains the same. My affiliation with Coldwell Banker Realty continues, as do the relationships, professional network, and experience that have helped shape my business throughout Coastal Orange County.

My connection to the Newport Beach real estate community and the clients and colleagues I've developed relationships with over the years remains an important part of what I do. This new chapter is about expanding my presence in Laguna Beach, not narrowing the communities I serve.

For my clients, that means the same personal attention, market knowledge, negotiation experience, and access to the resources of Coldwell Banker Global Luxury—now complemented by a dedicated space in the heart of South Laguna Beach. Search Listings Here

More Than a Real Estate Office: Introducing a Coastal Lifestyle Showroom

One of the most exciting aspects of this new chapter is the concept behind the showroom.

Located along Pacific Coast Highway at 31639 Coast Highway, the space was intentionally designed to be different from a traditional real estate office. The vision was to create an inviting, beautifully curated environment that feels more like stepping into a coastal home than walking into a brokerage.

In addition to showcasing luxury coastal properties and real estate marketing, the showroom features a carefully selected retail collection of home goods, accessories, apparel, and lifestyle pieces inspired by timeless California coastal living.

From custom beach-inspired merchandise and embroidered towels featuring some of Laguna Beach's most recognizable destinations to distinctive home accessories and locally inspired finds, every piece has been selected with an appreciation for the relaxed sophistication that defines life along the Orange County coast.

The retail experience is an important part of the vision. I want the showroom to be a place people visit simply because they enjoy discovering something new, finding a unique gift, exploring coastal-inspired products, or bringing a little piece of Laguna Beach into their homes.

Whether you're a local resident, a visitor exploring South Laguna, or a client interested in coastal real estate, there's something here beyond the traditional real estate experience. Learn more about our retail shop here...ROCASA

Celebrating Local Artists, Design and Creative Partnerships

Laguna Beach has long been recognized for its artistic heritage, independent spirit, and appreciation for creativity. Incorporating that culture into the showroom was an important part of the vision from the beginning.

We've partnered with a select group of local and regional artists whose work is displayed throughout the space and available for purchase. These collaborations allow us to showcase distinctive pieces while supporting the creative community that makes Laguna Beach so unique.

We're also proud to feature Cerno Group, a high-end modern lighting company founded by three Laguna Beach natives. Known for its architectural designs, craftsmanship, and commitment to thoughtful manufacturing, Cerno is a natural fit for the showroom's elevated coastal aesthetic.

These partnerships reflect what I hope the showroom will represent: a place where real estate, design, art, and local businesses intersect.

Beyond the retail collection, I envision the space hosting opportunities for local makers, creative collaborations, pop-up experiences, and community gatherings throughout the year.

It's another way to support the people and businesses that contribute to the character of our coastal communities. Read more and shop Cerno here...CERNO

The Connection Between Real Estate and Coastal Living

After more than two decades in real estate, one thing has become increasingly clear to me: buying or selling a home is about much more than the property itself.

It's about the lifestyle, the architecture, the surrounding community, and the experiences that make a place special.

That's particularly true in Laguna Beach and throughout Coastal Orange County. From oceanfront properties and architectural homes to established neighborhoods and coastal enclaves, each community has its own personality and appeal.

My approach to real estate has always been to understand those nuances and help clients make informed decisions based on their individual goals.

My continued affiliation with Coldwell Banker Realty and Coldwell Banker Global Luxury provides access to an established network, sophisticated marketing resources, and global exposure for the properties I represent.

I'm proud of the relationships I've built and the recognition I've received throughout my career, including being named a 2025 Coldwell Banker President's Premier award recipient. But ultimately, the greatest measure of success is the trust clients place in me and the relationships that continue long after a transaction closes.

The showroom gives me another opportunity to bring that philosophy to life by connecting the real estate experience with the lifestyle that makes this area so desirable. #1 Coldwell Banker Office in the Nation 6 years running...LEARN MORE

Looking Ahead: A New Space, The Same Commitment

I'm incredibly excited about what this next chapter represents.

It's an opportunity to invest further in the community where my story began, establish a more visible presence in South Laguna Beach, support local artists and businesses, and create a destination that celebrates the coastal lifestyle we all appreciate.

Most importantly, it's a continuation of the relationships and real estate business I've spent more than 20 years building throughout Coastal Orange County.

If you're in the neighborhood, I'd love for you to stop by, explore the showroom, discover some of our curated collections, and say hello.

And whether you're considering buying or selling in Laguna Beach, Newport Beach, Dana Point, Corona del Mar, Newport Coast, or simply want to better understand the coastal Orange County real estate market, I'm always happy to connect. Here what clients are saying...CLICK HERE

A new space. A stronger presence in Laguna Beach. The same experience, relationships, and commitment to exceptional real estate service.

I look forward to welcoming you.

Chris Sirianni
Coldwell Banker Realty | Coldwell Banker Global Luxury
31639 Coast Highway (Directions Here)
Laguna Beach, CA 92651
949.395.8408

Visit Chris Sirianni Real Estate
Explore Coldwell Banker Global Luxury
Discover Cerno Group